Design, beyond its traditionally perceived role of supporting and facilitating other industries, has become an industry or an economic sector in itself. These days, it is not just a function, but an excellent design that creates universally recognized premium goods, which are universally recongnized. Outstanding design is what gives a luxury brand its unique standing.

“Advanced Technology & Design Korea” is a project co-hosted by Presidential Council on Nation Branding and Ministry of Knowledge Economy. The Purpose of this project is to raise Korea’s global stature while nurturing the world’s leading luxury brands by identifying and promoting content such as products and brands that incorporate innovative technology and design. Your support and encouragement are essential for the project to succeed in cultivating luxury brands, which will be loved across the world and to set a premium on Korea’s national image.