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Korean Car Companies at Super Bowl Sunday!

Any football fans out there? (Not “the beautiful game,” the skull-crushing American version.) Yesterday was Super Bowl Sunday, which means different things for fans of the gridiron and, well, the rest of us. For non-football fans, there’s still a lot to get excited about. There’s the parties, the food and, most importantly, the Super Bowl ads!

This year (and last year too) Hyundai and Kia Motors joined the advertising part, paying the enormous 4-million-dollar-for-30-seconds cover charge. What did they get for that? Check out their ads below:

Kia “Space Babies”

The question that every parent dreads: “Dad, where do babies come from?” AWKWARD!

Kia Motors created a clever video that shows how a dad escapes this moment with the help of Kia UVO voice-activated infotainment system. To learn more about UVO, visit our previous blog post. The company made sure to include a full view of the 2014 Kia Sorento as well push a clever slogan: The car has an answer for everything.

With a witty, adorable storyline, this video is getting good reviews from multiple media channels including msn, autoblog and more. Watch the video on YouTube below.

You can also check out Kia’s Hotbots ad, which, well, pretty much is what it sounds like:

Hyundai “Epic Playdate”

Like Kia and other smart car companies, Hyundai’s focus was also on family. Plus, the company decided to get some help from epic rock band, The Flaming Lips, to spice up the ad!

It is always difficult for parents to keep their kids entertained. But with the 2013 Hyundai Santa Fe, it is a piece of cake! Drive to museums, get chased by bikers and have fun at the zoo with your kids in the Santa Fe. The ad definitely gives us the impression that the Santa Fe is the the ideal car for families who love having fun.

Hyundai also pitched its super-speedy Sonata Turbo, finding clever ways to show off the car’s ability to pass anything that gets in its way.


Also while not by a Korean company, world famous Korean rapper PSY shot an ad for Pistachios that is worth watching.

Not to be left out, Samsung also promoted its mobile phones with it’s copyright-safe “Next Big Thing” ad. Soon everyone is going to be running around shouting “El Plato Supreme!” Trust me.

Which video did you like the most? Let us know by leaving a comment.

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About the author by Sophie Choi

Born in Korea and raised on three different continents, I have always been enthusiastic to share the uniqueness of Korean culture and design. On top of that, the advanced level of Korean technology makes me proud to call myself Korean and motivates me to spread technology related news to more people around the world. The list of things I like (and like to do) is endless: Shopping, Gummy jellies, Lilies... and it goes on

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