Murphy’s Law rule number 1: When you are in a desperate need of Wi-Fi and run to a nearby café, the hotspots always locked and you need to go through a complicated process of typing in your name, social security number, name of your first pet and the meaning of life before finally gaining access.
A Korean high school student named Lee Min-kyu saw the need for a more convenient way to use Wi-Fi and came up with a brilliant idea that offers free Wi-Fi for everyone in exchange for logging on via Facebook or Twitter and taking a quiz or survey.
The name of this service is Waffle, which stands for “Wi-Fi Free People”. However, the service actually goes further than just free Wi-Fi. With Waffle, everyone wins!
Customers get free, easy to access Wi-Fi and business owners get a chance to promote their companies through Waffle. When people log on and take the survey, the results go on the person’s Facebook wall or Twitter feed, providing the business owner with cheap advertising in exchange for providing Wi-Fi.
Waffle also provides statistics on how many people are using the service, so a business owner can quickly see how popular their Wi-Fi is. Beyond that, business owners can learn a lot about their customers by asking good survey questions. Imagine a coffee shop asking what new flavor of latte customers want added to the menu.
While Waffle is still in the testing stage I am so excited to try out this service when it goes public! I will keep visiting their coming soon website and let our readers know when the service goes live. To learn more about how this service works, check out the below video
About the author by Sophie Choi
Born in Korea and raised on three different continents, I have always been enthusiastic to share the uniqueness of Korean culture and design. On top of that, the advanced level of Korean technology makes me proud to call myself Korean and motivates me to spread technology related news to more people around the world. The list of things I like (and like to do) is endless: Shopping, Gummy jellies, Lilies... and it goes on