Flexfit, the Hat that Fits Your Head, Your Style and Your Ethics
In Korea it’s popular for couples to buy matching items like shirts, sneakers and cell phone accessories that show off their coupleness. While I haven’t yet summoned up the courage to venture into a full-fledged couple “look” with my boyfriend, I have ventured into buying couple hats. However, it’s always been a tricky ordeal because I don’t exactly know my significant other’s head size.
Photo Credit: Flexfit website
Recently, I discovered Flexfit, a hat made by YUPOONG, INC. The Korean hat brand YUPOONG, INC..has a patented technology that uses spandex in the sweatband and throughout the crown for a comfortable fit and is one-size-fits-all. Flexfit also has a Permacurv visor that maintains the original shape and curve. Problem solved!
The company’s been around the manufacturing industry for about 40 years. Flexfit’s also known for giving back. It’s a sponsor for lots of events and organizations, like the Mauli Ola Foundation Surf Experience Day and Habitat Humanity.
In March, Flexfit also became a sponsor of Hamylo (short for Haiti My Love), an organization that supports Haiti through media alliances and charitable contributions. To support Hamylo, Flexfit is making a limited number of custom embroidered special edition hats, where a portion of the proceeds from sales will be donated to Embrace Haiti Now, Stiller Foundation and J/P Haitian Relief Organization and other charitable causes.
Looks good, feels good and does good!

About the author by Donna Choi
Born and raised in the States, I came to Seoul in 2009 and have loved living and working in such a high-tech and connected city ever since. I enjoy collecting unique, cute gadgets/items (I have a bread-scented smartphone case!) and traveling around Korea. My personal mission while living in Korea: Try every type of Korean food known to exist.
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