I still remember my family’s first car. It was second-hand, had well-worn paint and that distinctive “old car smell” inside. We didn’t care about the aesthetics, though. We loved the car because it let us take long-distance trips around the country as a family, singing along to music on the radio. (This is how I learned my father is an enthusiastic Beatles fan.)
Cars become sentimental because of the memories they help us create. Hyundai seems to have picked up on this idea in creating its new Live Brilliantly campaign, which strives to connect with people on a deeply emotional level.
To target a wider audience, the company created a tab for this campaign on their Facebook page, encouraging people to share special personal memories. Below is an example where Hyundai asks visitors to share where they went on their first dates.
To promote this campaign more effectively, Hyundai Motors launched an advertising campaign that includes billboards and sponsorship of CNN’s signature programs like the interview show Piers Morgan Tonight.
Hyundai has also created a series of videos – you can see one of them below – that captures the essence of what it means to “live brilliant.”
About the author by Sophie Choi
Born in Korea and raised on three different continents, I have always been enthusiastic to share the uniqueness of Korean culture and design. On top of that, the advanced level of Korean technology makes me proud to call myself Korean and motivates me to spread technology related news to more people around the world. The list of things I like (and like to do) is endless: Facebooking, Cooking, Gummy jellies, Lilies... and it goes on.